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AUDIO 1: Joseph Leyendecker  "Boot Black on Train," circa 1930, Gouache on Paper, by Joseph Leyendecker German-American, (1874-1939) One of the most famous artist-illustrators in American history, Leyendecker initially worked in commercial art and invented the Arrow Collar Man icon that turned the company into the largest collar/shirt brand in America. Leyendecker became the leading cover artist for the Saturday Evening Post. In his 40 year career with the magazine, he produced over 320 covers, many of which idealized the American way of life. At the age of 21, Norman Rockwell relocated to be near Leyendecker to learn his distinctive brush technique and shadow highlights that brought such vitality to his subjects. Rockwell obsessively followed Leyendecker to watch how he acted and questioned his models about the paints and brushes that Leyendecker used. In 2001, the US Post Office issued a commemorative stamp in Leyendecker’s honor. Works Held in the Smithsonian American Art Museum, The National Museum of American Illustration, and The Metropolitan Museum of Art. 2004 Gift of Mr. Fitzhugh Lee Fowke III to the Permanent Collection. Back to List • Next |